Just like the cars they represent, Volkswagen advertising has a storied history and have become an iconic part of world culture. From print to television, these advertisements have become a part of our collective history, and while everyone has a favorite Volkswagen ad, these are a few that stood out in our minds:
“Lemon” and “Think Small”
Perhaps the most iconic Volkswagen ad is also one of the oldest on this list. The print ad ran in the 1950s and 60s and became one of the most recognized and successful print ad campaigns not just for Volkswagen, but any company.
A good advertisement should tell a story, and “Big Day” accomplishes this in a big way. There’s suspense, intrigue, and of course, a ponderous resolution, everything a good story needs.
“Mr. Blue Sky”
From serious to upbeat, this commercial finds its stride by presenting the most common experience in the 21st Century: the daily grind. There is always something that seems to be missing, but we (and the businessman) don’t realize it until he sees the convertible drive past.
A series of ads, the VDub commercials bring out the playful side of Volkswagen. Actor Peter Stormare, who has played his fair share of eccentric roles, takes his character to the next level in each of the spots with his comedic timing and enthusiasm.
What is your favorite Volkswagen ad? Share with us your favorite in the comments below!