What Do Dealer Prices For New Cars Mean

dealer-prices-for-new-carsYou’ve probably heard the phrase “dealer prices for new cars” plenty of times, and quite possibly thought it was just another marketing come-on. It’s not exactly misleading, but there are lots of factors that go into a dealer’s cost for new cars. Let’s talk about some terminology:

  • Factory Invoice – This refers to the actual amount billed for the car, from the factory, to the dealer, less “holdback.” What’s holdback? That’s the co-op compensation from the factory to the dealer, for his advertising and marketing efforts; it helps cover the dealer’s overhead costs. Usually factory invoice prices are available from the library, the Internet, consumer guides, and sometimes even from the dealer.
  • Factory–to-Dealer Incentives – Sometimes referred to as “backdoor money,” these incentives can be a little trickier to track down. They’re not well-publicized, and can range from hundreds to a few thousand dollars. Factory-to-dealer incentives also change frequently, sometimes even from week to week. In the negotiation process for a new car, don’t be afraid to ask the dealer or sales associate about their dealer incentive or rebate.
  • Customer Rebates – These have been in place for years and are well-publicized by dealers and manufacturers as a way to attract customers to their new car dealerships. In fact, sales associates will usually be very direct about mentioning customer rebates as a sales tool.
  • Dead cost – This is the absolute bottom-line cost, after factory invoice, holdback, factory-to-dealer incentives, and customer rebates are all figured into the price structure.

So let’s sum it up. Invoice price/minus holdback/ minus dealer cash/minus customer cash = dead cost. You may hear come-ons that proclaim “$100 over invoice!” but that doesn’t take into account the hundreds or even thousands of dollars of hidden profit involved.

One thing you can be sure of, though – when you come to Lewisville VW, you can be assured of straight talk and a good deal on a new car. No shell game, no mumbo-jumbo, and no jumping through hoops. So connect with us via YouTube, Twitter, and Facebook to keep pace with all things Volkswagen!

Hot New Sports Cars



Motor Trend has published its list of new sports cars, and the roster is pretty thrilling. From the familiar to the unique, the new cars cover a range wide enough to suit any taste and almost any budget. Here, we hit a few highlights.

  • At the high end of the price range, Ferrari and Lamborghini offer exotic good looks, as well as performance and efficiency. If your auto budget exceeds $300,000, consider the 2012 Lamborghini Aventador. With a 6.5-liter V12 engine and sleek, aerodynamic styling, the Aventador gets 17 miles per gallon on the highway.
  • If you want to spend a little less, but still feel like James Bond, Aston Martin has several options.  For just over two hundred thousand dollars, the 2012 Aston Martin Virage comes in both coupe and convertible, stylish and sleek, with an average of 18 mpg on the highway.
  • The 2012 Porsche 911 offers excitement and luxury, the antidote to the dull drive. With a price tag of about half the Aston Martin, the 911 gets 26 mpg on the highway, and is available in convertible and coupe.
  • Lower on the price scale, but higher in unique style, the Lotus Exige offers a thrill—to those who can fit inside it! This small but exotic model has thrilling good looks, a $65,000 price tag, and gets 26 mpg on the highway.
  • The Audi S5 offers a smooth and quiet ride. With sleek styling and a supercharged turbo engine, this model offers powerful open-top fun.
  • Coming down from the luxury prices is the newly redesigned Volkswagen EOS. A unique hardtop convertible with a completely functioning power tilt, a slide sunroof and a comfortable leatherette interior, the EOS offers sporty style at 30 mpg on the highway for just under $40,000.
  • The GTI is another great offering from Volkswagen. Offering 31 mpg on the highway and priced under $25,000, the GTI has the distinction of offering cargo space to go with its sporty sensibilities.
  • The perfect combination of the familiar and the sporty, the Beetle is a true classic. Fun to drive, and reasonably priced, the 2012 Beetle is sleeker and sportier than ever.

Whether your style leans toward the Beetle, the EOS, or the GTI, Lewisville VW has you covered. Check us out for your next hot sports car, by dropping by the dealership or visiting our website. For a deeper connection, find us on Facebook, Twitter, and YouTube.

Volkswagen: New Cars For 2012



It’s exciting checking out the various new cars for 2012…especially the lineup from Volkswagen! You’ll see some exciting new cars and revamped older models in the 2012 Volkswagen line:

2012 Volkswagen Eos

This sharp, sporty convertible comes with a 2.0-liter four-cylinder and amenities like a PSI monitor for tire pressure, parking assistance, Bluetooth connectivity for your phone, and a cosmetic facelift that includes revamped headlights and body styling.

2012 Volkswagen Passat

The familiar Passat sedan is now longer, wider, heavier, and roomier on the inside—all that and thousands of dollars less! It’s available with a 170-horsepower 2.5 liter five-cylinder, 140-horsepower 2.0 liter turbo-diesel four cylinder, or 280-horsepower 3.6 liter V-6. The Passat wagon has been discontinued, as has the manual transmission option.

2012 Volkswagen Beetle

Completely redesigned for 2012, the Beetle now is lower and wider, with more interior room, revamped mechanical features, more horsepower, a bigger trunk, and a premium Fender sound system (among other new amenities). The Beetle retains its identity, though – it’s still unmistakably a Volkswagen Beetle!

2012 Volkswagen Routan

The big Volkswagen minivan remains fairly unchanged for 2012, with the same great safety features like knee and side curtain airbags, a rearview camera, and blind-spot protection for parking. It also includes great creature comforts like an eight-way power driver’s seat, second- and third-row sunshades, Bluetooth connectivity, power side doors, satellite radio, and digital music storage.

2012 Volkswagen Touareg

The SUV/crossover from Volkswagen still offers an amazing amount of refinement and sophistication, with either a gasoline V6 or Turbo Diesel V6 that offers amazing fuel efficiency. Things like a power liftgate, heated seats, eight-speaker sound system, dual-zone climate control, satellite radio, rearview camera and more are all standard on the Sport model – the Lux and Hybrid models offer even more well-thought-out features.

You can find all the 2012 VW models (all these and much more) at Lewisville VW! It’s easy to keep track of all things Volkswagen by connecting with us through TwitterFacebook and YouTube.