Where To Go To Find New Cars


When you start the process of shopping for new cars, we know that trying to find new cars can be overwhelming. You’re barraged with noisy ads on the radio and TV, as well as newspapers and print, all trying to hook you into the dealership and get your business. Finding a dealer isn’t that tough, because dealers are everywhere. Finding straight answers on pricing and information, though, can be a bit more challenging. Here are some resources you can use to ensure you’ll be making an informed decision when purchasing a new car:

Edmunds.com – Launched in 1995, Edmunds is a comprehensive online resource for car information and pricing, Edmunds features an easy-to-navigate website with page design and search software that make for a great user experience. The Edmunds site is respected enough to consistently keep it in the top three for accuracy, and Edmunds has won numerous awards in the automotive web world.

Kelley Blue Book – The print version of the Kelley Blue Book has been synonymous with new- and used-car price guides for years. Kelley has kept pace with the times, establishing a website years ago that offers the same great, reliable information online.

NADA Guides – Another trusted name, the National Association of Auto Dealers, publishes a guide that has migrated from print to the Internet (back in 2000), and offers great new car pricing, blogs, reviews, and other informational resources for new car buyers.

Yahoo! Autos – Using the Yahoo! Suite of online search technology, Yahoo! Autos gives fast results for very specific searches, and can be easily linked to the company’s other services, such as automotive discussion forums or searches for loan information.

Finding a new car dealership doesn’t have to be difficult, but it’s important to be armed with good information when you pull into the dealer’s lot. There is lots of new VWs to be seen at Lewisville VW, and you can be sure you’re always going to get a straight deal with us. Come by, say hello, and take a test-drive…

In the meantime, connect with us on Facebook, Twitter, YouTube, and Linkedin!

What Do Dealer Prices For New Cars Mean

dealer-prices-for-new-carsYou’ve probably heard the phrase “dealer prices for new cars” plenty of times, and quite possibly thought it was just another marketing come-on. It’s not exactly misleading, but there are lots of factors that go into a dealer’s cost for new cars. Let’s talk about some terminology:

  • Factory Invoice – This refers to the actual amount billed for the car, from the factory, to the dealer, less “holdback.” What’s holdback? That’s the co-op compensation from the factory to the dealer, for his advertising and marketing efforts; it helps cover the dealer’s overhead costs. Usually factory invoice prices are available from the library, the Internet, consumer guides, and sometimes even from the dealer.
  • Factory–to-Dealer Incentives – Sometimes referred to as “backdoor money,” these incentives can be a little trickier to track down. They’re not well-publicized, and can range from hundreds to a few thousand dollars. Factory-to-dealer incentives also change frequently, sometimes even from week to week. In the negotiation process for a new car, don’t be afraid to ask the dealer or sales associate about their dealer incentive or rebate.
  • Customer Rebates – These have been in place for years and are well-publicized by dealers and manufacturers as a way to attract customers to their new car dealerships. In fact, sales associates will usually be very direct about mentioning customer rebates as a sales tool.
  • Dead cost – This is the absolute bottom-line cost, after factory invoice, holdback, factory-to-dealer incentives, and customer rebates are all figured into the price structure.

So let’s sum it up. Invoice price/minus holdback/ minus dealer cash/minus customer cash = dead cost. You may hear come-ons that proclaim “$100 over invoice!” but that doesn’t take into account the hundreds or even thousands of dollars of hidden profit involved.

One thing you can be sure of, though – when you come to Lewisville VW, you can be assured of straight talk and a good deal on a new car. No shell game, no mumbo-jumbo, and no jumping through hoops. So connect with us via YouTube, Twitter, and Facebook to keep pace with all things Volkswagen!